Link building is the process of getting an external page to link into a certain website. Imagine a person stretching out his hand to another, and that other person reaches out to another and so on. That’s precisely what link building is – extending out to others to widen one’s reach.
It increases the likelihood of the website to rank higher in the search engine results, thus increasing the visits to the website and eventually its popularity. It is a part of search engine optimization.
How can link building benefit you?
As aforementioned, link building helps a certain website climb the search engine ranks. But aside from that, there are other benefits of link building.
One of the many benefits of link building is sending referral traffic. If your site is featured on a highly-visited website, chances are high that your website would also get more views.
Also, if a reader is reading a material of yours and want to know more, they can follow the link back to your website.
Domain Authority is the overall influence of a website in the view of the search engines. When search engines determine the ranking of a page, one of the many factors it considers is the amount and kind of inbound links directed towards a certain website.
The higher the domain authority of a website; the greater chances of it ranking higher on the search engine results.
Another benefit of link building is gaining brand visibility. When you contact a publishing source for a brand feature, you are already exposing your brand to more readers. It’s a win-win situation for your brand and the publishing sources. These publishing sources would be more than delighted for new content to their website and in turn, your brand gets advertised for free.
In looking for publishing sources, note that you have to find sites that are not only popular but also relevant to your product or service. A fitness and wellness company website would most likely be linked to a gym equipment site rather than a fast food restaurant page.
In contacting these related websites and publishing sources to link to your website, you are already building larger networks. It’s basically hitting two birds with one stone. You have your ads posted for free and you also make business partners at the same time. In building these networks, you are slowly building a foundation of trust and reliability in real life with them.
Aside from networking with those within the same industry, you will also get a chance to interact with those from other fields. Once you have established your place in the industry, your website may attract posters of other brands within and beyond your industry.
Trust and Credibility Indicators
Ranking higher in the search engine result and appearing on trusted, established sites gives your viewers an impression that your brand is credible.
It would be of great help if you post the logos of the publications that have featured your product or service on your website. This gives your readers a sense of comfort that a lot of publishing sources have recognized your brand.
Increase in sales
Lest state the obvious, more viewers would mean more money. If your site is gaining more traffic, there would be most likely more sales as well.
Link building lasts longer than other strategies in online marketing. The main goal of online marketing is basically to make a certain product or service popular. This can happen through, blogs, video advertisements, the classic banner advertisements and through link building. Unlike the other strategies in online marketing, link building is permanent. Video and banner advertisements are usually only for a certain period for a specific amount. Meanwhile, links are virtually forever. The traffic sent by these links would continue as long as the link and page are active.
Link building is one of the many strategies in online marketing and Search Engine Optimization. It has the upper hand because not only does it do the job, it also lasts longer and is relatively cheaper than other strategies.