Link building is an important tool in online business. It is essential for online entrepreneurs to build links because it is considered a major factor on how Google and other search engines rank web pages.
If we own a website that sells sports equipment, we will be competing with people who are in the same line of business as we are. It is, therefore, necessary for these search engines to find a way of ranking our websites so it will be easier and not confusing for internet users to find what they are searching for on the internet.
One way of ranking websites is through link popularity. When more relevant links are pointing to your website, it’s likely that you are gaining their trust in your field or niche. This way you are establishing your authority and brand.
There are a number of ways to get external links from other websites. Here are a number of them.
Content Creation and Promotion
If you create relevant, high-quality and compelling contents, it is most likely that viewers will link to your website. Not only that, they will share, re-post, and tell others about your content, leading them to your website. Through this manner, you’re gaining more audience that will soon become your potential customers.
After creating high-quality content, in the form of blogs, press releases or sales copy, submit it to publishers site directories, bookmarking sites or search engines, etc. You can also post to various social media networks and other relevant sites.
Reviews and Mentions
Introduce your product, service, site or brand to influential bloggers. You can also mention about it in forums and community sites. You may leave links on these sites but be sure that your link is relevant to them to avoid being spammed.
Links from Friends and Partners
Encourage people you know such as contacts, clients, and customers to link to your website. There are other resources that will provide you with more extensive ways to get links, but all these leads to deterring factors.
Factors Affecting Link Building
They take a lot of time
Creating quality content and establishing links from people who may be interested take a long time to develop. It also requires certain resources such as great copywriters and long hours dedicated to promotion campaigns.
They are Dependent on External Forces
You can’t have any control on the quality of the linking pages, or what comments other will be making about your product or specific pages in your sites where they linked to.
How to Build Links for Free
Now that we are aware how tedious and time-consuming it is to build links and yet, not all links are created equal. A link coming from an authoritative website like wiki-How and Forbes will create a greater impact than a link from a newly built website. This is why high-quality links are hard to raise. However, link building is important in achieving high organic search ranking and this is what we are all after.
Ways to Build Links for Free
If you’re attempting to improve your SEO ranking, there are some key factors to consider:
The search engine is concerned with the actual text a linking page uses when mentioning about your content. So if your site is about sports equipment, it is best that the keyword sports equipment is used rather that talk about other things which has no relevance to the site or page.
Quality of the Linking Page
Another important factor which is vital to the page assessed for ranking is the quality of the link. High-quality links give more points to the website owner.
Page the Link is Aimed At
Most often, when people talk about your website, they often refer to your homepage which makes it difficult to generate links to your other pages.
These elements are hard to control in our attempt to make building links. However, from your content, you can be able to control these elements in linking to your own pages.
You can do these through any of these ways:
• Know what anchor text to use.
• Decide to what page or where you will direct that anchor text at.
Make sure that the quality of the linking page is high by creating a quality and compelling content.
If you think you need to hire an SEO expert to improve the quality of your site for better link building, Now, that you are knowledgeable on how to get others to link to your website, start developing your website for a better web page ranking!